November 14, 2022 โ Imagine a waitress that drops off your food then immediately puts on noise cancelling headphones, turns and walks away. That's the experience a noreply
email address provides. Let's make email human again! If a human can't read and reply to emails it's not too hard to setup scripts that can at least do something for the customer.
My automated campaign against no reply email addresses. Anytime a company sends a message from a noreply address they get this as a response. I am aware of the irony.
Join the campaign against noreply email addresses!
Below is my Gmail filter. Paste it into noReplyFilter.xml
then go to Settings > Filters > Import filters. Join the campaign to make email more human human again!
<?xml version='1.0' encoding='UTF-8'?>
<feed xmlns='http://www.w3.org/2005/Atom' xmlns:apps='http://schemas.google.com/apps/2006'>
<title>Mail Filters</title>
<id>tag:mail.google.com,2008:filters:z0000001687903548068*6834178925122906716</id>
<updated>2023-06-27T22:06:11Z</updated>
<author>
<name>Breck Yunits</name>
<email>breck7@gmail.com</email>
</author>
<entry>
<category term='filter'></category>
<title>Mail Filter</title>
<id>tag:mail.google.com,2008:filter:z0000001687903548068*6834178925122906716</id>
<updated>2023-06-27T22:06:11Z</updated>
<content></content>
<apps:property name='from' value='noreply@* | no-reply@* | donotreply@*'/>
<apps:property name='label' value='NoReplySpam'/>
<apps:property name='shouldArchive' value='true'/>
<apps:property name='cannedResponse' value='tag:mail.google.com,2009:cannedResponse:188fee33e5d0226e'/>
<apps:property name='sizeOperator' value='s_sl'/>
<apps:property name='sizeUnit' value='s_smb'/>
</entry>
<entry>
<category term='cannedResponse'></category>
<title>No no-reply email addresses</title>
<id>tag:mail.google.com,2009:cannedResponse:188fee33e5d0226e</id>
<updated>2023-06-27T22:06:11Z</updated>
<content type='text'>Hi! Did you know instead of a "no reply" email address there are ways to provide a better customer experience?
Learn more: https://breckyunits.com/replies-always-welcome.html
</content>
</entry>
</feed>
My claim is that no reply email address are always sub-optimal. Here are some examples, showing how in every case you can deliver a better customer experience without the noreply email. A great opportunity to get customer feedback!
Bank of Ireland could instead end each email with a question such as "Anything we can do better? Let us know!" or "If you have any issues you need help with reply to start a new case!"
Could be even as simple as replyWithAnythingToUnsubscribe@linkedin.com
. Any replies will cause the account to stop receiving such notices.
Could be a replyToDeauthorize@github.com
instead.
Could be a replyToStopTracking@google.com
Could be a replyToUnsubscribe
Could be a replyToLeaveAReview
.