December 23, 2009 — It is better to set small, meaningful goals than to set wild, audacious goals.
Here's one way to set goals:
Make them good. Make them small.
Good goals create value. Some examples:
Start small. It is better to set one or two goals per time period than to set two dozen goals. Instead of a goal like "get 1,000,000 people to your website", start with a smaller goal like "get 10 people to your website."
If you exceed a goal and still think it's a good thing, raise the goal an order of magnitude. If you get those 10 visitors, aim for 100.
Setting smaller goals is better because:
Another way to set goals is to use ranges. Set a low bar and a high bar. For example, your weekly goals might be:
If you exceed your low bar, you can be happy. If you exceed your high bar, you can be very happy.