June 17, 2010 — Doing a startup is surprisingly simple. You have to start by creating a product that people must have, then you scale it from there.
What percent of your customers or "users" would be disappointed if your product disappeared tomorrow? If it's less than 40%, you haven't built a must have yet.
As simple as this sounds, I've found it to be quite hard. It's not easy to build a must have.
What are some other reasons people fail to build a must have product?