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Owned Air

by Breck Yunits

February 17, 2025

"It's more comfortable than it looks."

"And this just v1. By v10 it will be as lightweight as a surgical mask."

"And how long does the gluon encoding last?"

"Thousands of years. Once you've tagged an atom, it's yours for life."

"And the lives of my ancestors."

"Royalties for generations!"

"And how high can you get the coverage?"

"In theory, above 99 percent. The model you're wearing now is doing 5%."

"Incredible. So how many atoms am I claiming right now?"

"Fifty quintillion. Every time you breathe out, the nanopores in the mask gluon-encode fifty quintillion atoms."

"Hey, I'm working hard to make this CO2, I should get paid for it."

"And now you will."

"How much information in each neutron?"

"256 bits. Enough to fit a wallet id.

"I've been waiting years for a business like this."

"Well we've finally built it."

"What's your go to market plan?"

"Move fast. Create a frenzy. 'Right now 99.99% of oxygen is unowned. Tag your share, before someone else does.' We let people know there hasn't been a land grab like this since the Great Western Expansion."

"How long until the whole atmosphere is tagged?"

"A few decades. It will go slow at first, but once it catches on we expect people will travel to the ends of the earth to find wild neutrons."

"And the revenue model?"

"You get paid when someone breathes your oxygen; you pay when you breathe someone else's. We add a transaction fee on top. The mask tracks it all. We send you a statement each month."

"So some people will turn a profit?"

"Just a few heavy breathers, yes. We've modeled it out. Oxygen rights are reassignable, of course, so we expect most breathers will actually sell their rights to us quite early, and quite cheap."

"So eventually we'll own all of the air?"

"Most of it anyway. Someday we'll monetize almost every breathe. Everyone will be a subscriber, eventually. The greatest business model ever invented."

"But once people are paying more than they're making, what's to stop them from just taking off their masks?"

"We'll make that very hard. Huge PR campaigns. We'll promote the superiority of tagged air versus untagged air. Film, shows, books, schools especially, we'll ensure everyone is taught from an early age that tagged air is the way to go. It will be ubiquitous yet subtle."

"You can also make it capitalism vs communism."

"Absolutely. Shared air is a communist idea. If you're against tagged air, you're against property rights."

"Tagged air for safety?"

"Yes! We forecast that untagged air will increasingly be blamed for more and more incidents. We expect poisonings and other tragedies. I wouldn't be surprised if someday the only ones breathing untagged air are terrorists."

"Is this something governments would support?"

"A government's dream! Imagine laws requiring masks. No one can take a breathe without the government knowing about it. Total control of the air."

"Amazing."

"Tagged air will save the world."

"I'll be honest, this is the best presentation I've seen in my career. I'm in. Let's talk valuation."

"Great to have you aboard."

"Do you mind if I keep this one?"

"Not at all. You're earning money on your investment already."

"Marvelous!"




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